Develop fine motor skills, engage spatial thinking and geometric concepts, and encourage creativity in limitless constructive play.
Create solid, reinforced sculptures that stay together until pulled apart.
Durable beech wood, embedded with powerful magnetic connection points housing free-rotating neodymium magnets.
With WIDU building blocks, any young builder can get hands-on experience with geometric concepts and spatial thinking, all while enjoying countless hours of creative free play. By themselves or with others, your child can build what they imagine, whether it's a castle, a vehicle, an animal, or something else entirely.
After being cut into sturdy, structural forms, WIDU blocks are embedded with powerful connection points, visible as brightly-colored rings inside block faces. With deliberate design and iterative development, these connection points have been placed to maximize the architectural potential of each shape as an element of the WIDU block system. And as the magnets inside these points can freely rotate inside their containers, there is never a wrong way to snap two WIDU blocks together. WIDU blocks are the perfect raw material for limitless building.
WIDU blocks are also safe. Every magnet in a WIDU block is housed inside a polycarbonate container. These containers are ultrasonically-welded for a permanent seal. They are then glued and forced into place with a permanent adhesive, allowing for worry-free play.